Director of First Impressions (DOFI)

Do you have what it takes to join one of Canada's Best Managed Companies?

Sunshine Coast GM is currently seeking a customer focused Director of First Impressions (DOFI) to join their team. If you possess previous reception experience, have excellent customer service skills, work well in a team, and have a positive attitude, we would like to hear from you!

About the Role

The Director of First Impressions (DOFI) is responsible for handling general front office reception and administration duties. The DOFI greets all guests in a professional and friendly manner, answers phone calls on a multi-line switchboard and directs them to the appropriate departments, handles all customer inquiries, sorts and distributes mail, and places supply orders.

Schedule: Part -Time; 3 days per week with extra vacation coverage days (must be available between Monday to Saturday)

Wage: $18.00 per hour

Primary Duties and Responsibilities:

  • Efficiently help customers (internal and external) with the highest level of service
  • Communicate customer feedback and concerns to all appropriate Managers
  • Answer and direct all incoming telephone lines on a multi-line switchboard
  • Service all client inquiries promptly
  • Manage new and used vehicle stock in process
  • Takes payments for services and product
  • Remains abreast on all product knowledge, finance options, promotions, value-add products/services, servicing plans, and industry trends
  • Effectively maintain communication with weekend receptionists on updates
  • Perform basic bookkeeping, filing, and clerical duties
  • Submit weekly stationery and business card orders as necessary
  • Prepare correspondence and documents as necessary
  • Organize catering and assist in dealer related functions, private sales, employee engagement events
  • Manage petty cash and receipts, balance, and log into spreadsheet


  • Minimum of 2 years of previous Reception experience in a fast-paced environment
  • Previous automotive experience is an asset but is not required
  • Must have previous experience managing a multi-line switchboard and must be able to multitask
  • Computer Skills - MS Office applications, Outlook, Excel is required
  • Excellent customer service skills with the desire to exceed expectations
  • Excellent interpersonal and relationship-building skills
  • Excellent communication skills both verbal and written

About Us :

Recognized as one of the most innovative dealer groups in Canada, Trotman Auto Group also known as “TAG”, is an industry-leading, diversified dealer group representing 13 major OEM brands through 11 dealerships located across British Columbia. We have been awarded the Canadian Automotive Industry Laureate Award for Business Innovation and have also been recognized as one of Canada’s Best Managed Companies since 2017. Having successfully retained our status as a Gold Standard Winner in 2023, the Best Managed program award winners demonstrate leadership in the areas of strategy, culture, innovation, governance and financial performance.

We are in the business of people and we constantly invest in our team’s development. We operate our own TAG University and TAG Leadership Academy, with proprietary curriculum and advanced leadership coaching. We are purpose-driven, performance-oriented and principles-led.

Careers with Trotman Auto Group provide:

  • In-house training from our exclusive TAG University and TAG Leadership Academy
  • Among the best pay in the automotive industry
  • Advancement within TAG
  • Close-knit team and exciting environment

Are You Our Missing Piece? Apply Now!

Sunshine Coast GM is proudly an equal opportunity employer and welcomes all applications. Please note that only successful candidates will be contacted for an interview.

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Sunshine Coast GM
Employment Type
Part Time
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