About the role :

Reporting to the Dealer Principal, the Marketing Manager is responsible for overseeing the digital presence of the store/brand, including all promotional efforts, social media channels, digital advertising, and company events.

Compensation: $50,000 / year

Schedule : Full time (on-site)

What you will do:

·       Engage and share content across multiple social media platforms, ensuring alignment with the brand identity.

·       Develop, implement, and roll out strategic marketing campaigns in cooperation with department managers and the dealer principal.

·       Create awareness, engagement, and brand recognition on Vancouver Island and beyond.

·       Organize and plan scheduled content on a month-to-month basis.

·       Follow social trends and execute on behalf of the store to increase brand visibility.

·       Write engaging copy for social captions and website content. 

·       Set up & optimize ads campaigns utilizing Meta Ads Suite & Google Ads Manager.

·       Create captivating graphics and thumbnails for videos, posts, and promotions.

·       Support in organizing company events such as fundraising galas, customer appreciation events, and other outreach events.

·       Manage and maintain the dealership's brand image, ensuring consistency in messaging, visual identity, and customer experience across all touchpoints.

·       Deploy monthly E-blasts utilizing our CRM with engaging copy, graphics. 

·       Collaborate with local businesses and non-profits on engagement projects.

·       Additional duties as assigned by management.

Who you are:

·       Conceptualizing, filming, and editing promotional video content in alignment with the brand voice.

·       Brainstorming innovative marketing strategies.

·       Proficiency in creator software such as the Adobe Suite, Final Cut Pro, Meta Ads Manager, Google Business Manager, Google Ads, etc.

·       Understanding of ever-evolving main digital platforms such as Facebook, Instagram, YouTube, and TikTok.

·       An ability to lead and direct staff members in video content.

·       Keeps up to date with industry trends, emerging technologies, and best practices in automotive marketing and apply insights to drive innovation and continuous improvement in marketing strategies.

·       Energetic, social, with a passion for people and building relationships in person and online.

About Us:

Recognized as one of the most innovative dealer groups in Canada, Trotman Auto Group also known as “TAG”, is an industry-leading, diversified dealer group representing 14 major OEM brands through 12 dealerships located across British Columbia. We have been awarded the Canadian Automotive Industry Laureate Award for Business Innovation and have also been recognized as one of Canada’s Best Managed Companies since 2017. Having successfully retained our status as a Platinum Standard Winner in 2024, the Best Managed program award winners demonstrate leadership in the areas of strategy, culture, innovation, governance and financial performance.

We are in the business of people and we constantly invest in our team’s development. We operate our own TAG University and TAG Leadership Academy, with proprietary curriculum and advanced leadership coaching. We are purpose-driven, performance-oriented and principles-led.

Careers with Trotman Auto Group include:

• In-house training from our exclusive TAG University and TAG Leadership Academy
• Among the best pay in the automotive industry
• Advancement within TAG
• Close-knit team and exciting environment

Are You Our Missing Piece? Apply Now!

Trotman Auto Group is proudly an equal opportunity employer and welcomes all applications. Please note that only shortlisted candidates will be contacted for an interview.

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