General Manager

Looking for a senior leadership opportunity in White Rock with a top automotive employer? Join White Rock Volkswagen, part of Trotman Auto Group, recognized as one of Canada’s Best Managed Companies.

What Makes TAG Different

At TAG, our stores operate with real entrepreneurship and ownership, within a high-performing dealer group.

You’re not on your own. You’ll have access to shared services, proven systems, and group-level support. But the expectation is clear:

You own the outcome.

This is not a sit-back, run-the-payroll kind of GM role. This is a full ownership, performance-driven leadership position for a proven operator who knows how to build and lead high-performing teams, and wants to run a business, not just manage it.

What You Get:

• Senior leadership role within a top BC automotive dealer group
• $150,000 to $400,000 per year earning potential
• Medical, dental, and mental wellness benefits
• RRSP program
• Paid time off
• Ongoing leadership development (NADA + internal programs)
• Access to TAG University, Leadership Academy, and playbooks that drive performance
• Shared services support (HR, recruiting, marketing, strategy, systems) so you can focus on execution

What Success Looks Like (Non Negotiable):

In your first 6 to 12 months, you will:

1) Stabilize and Elevate Leadership

• Build a strong, accountable leadership team across all departments
• Strengthen and align high-performing teams in Sales, Fixed Ops, and Finance
• Address performance gaps quickly, coach or make changes
• Eliminate silos between Sales and Service

2) Drive Revenue and Profit

• Hit and sustain OEM targets (new, used, CSI, fixed ops absorption)
• Improve gross without creating friction in the business
• Tighten used inventory management (turn and aging)

3) Own the Guest Experience

• Improve CSI through process, not shortcuts
• Ensure consistent execution from showroom to service
• Reduce complaints and escalations

4) Build a Culture That Wins

This is not about posters, it is how you run your store:

• Be Awesome. Add value, drive results
• Show Love. Build strong, respectful teams
• Have Fun. Create a high energy environment
• Own It. No excuses, full accountability

You will lead by example and build high-performing teams that deliver consistent results across the dealership.

5) Upgrade Talent and Retention

• Make the right calls on people, quickly
• Strengthen leadership at the department level
• Reduce turnover in key roles (Sales, Advisors, Technicians)
• Build a strong bench and succession pipeline

What You Bring:

We are looking for an experienced GM, not someone ready for their first shot.

• 3+ years running a full dealership within an OEM dealer environment

• Proven track record of building and leading high-performing teams

• Valid VSA license and in good standing with the VSA

• Strong financial acumen (budgets, gross, cost control, P&L ownership)
• Deep understanding of variable and fixed operations
• Strong decision making, including tough people decisions
• Clear, direct communicator with executive presence

Schedule: Full‑Time

Compensation: $150,000—$400,000 per year

• Set and drive performance targets across all departments
• Oversee dealership operations end to end
• Analyze financials and KPIs to identify opportunities
• Lead and develop department managers and their teams
• Manage escalated guest issues
• Support hiring, onboarding, and talent development
• Ensure compliance with OEM, regulatory, and safety standards

Apply Now and take the next step in your leadership career with one of Canada’s Best Managed Companies.

Selected candidates may be asked to present a business plan outlining strategies to achieve key performance objectives.

Trotman Auto Group is an equal‑opportunity employer. Only selected candidates will be contacted.

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