Do you have what it takes to
join one of Canada’s Best Managed Companies?
Are you a good writer with an aptitude for running
and optimizing email marketing campaigns? Do you get hyped up when you hear the
word SEO? Do you like to be creative, and work with an engaged team of
like-minded creatives? If yes, then we are looking for YOU!
About the Role
Reporting to the Marketing
Director, the Email Marketing & SEO Specialist will work directly with
TAG’s in-house marketing/ design team to create and manage world-class email
marketing campaigns as well as execute on our SEO strategy.
Schedule: Monday – Friday; Full-Time
Wage: $45K- $50K (based on experience)
Primary Duties and
Create email marketing campaigns to promote products or services.
Work with sales teams to optimize email marketing campaigns
Write content for email campaigns and blog posts
Ability (or willingness to learn) how to use basic HTML email templates
Ability (or willingness to learn) the various CRM systems
Work with the team to develop an SEO strategy and then execute on it
Identify our buyer persona to better target identified audiences
Identify key SEO KPIs
Track, report, and analyze website analytics and PPC initiatives and campaigns
Prepare and present reports regularly
Identify problems and deficiency and implement solutions in a timely manner
Suggest improvements for process and productivity optimization
Work with web developers and marketing teams to properly implement SEO best practices
Proven SEO experience
Proven SEM experience managing PPC campaigns across
Google, Yahoo and Bing.
Solid understanding of performance marketing,
conversion, and online customer acquisition
In-depth experience with website analytics tools
(e.g, Google Analytics, NetInsight, Omniture, WebTrends)
development and constraints
Knowledge of ranking factors and search engine
Up-to-date with the latest trends and best
practices in SEO and SEM
BS/MS degree in a quantitative, test-driven field
Recognized as one of the most
innovative dealer groups in Canada, Trotman Auto Group also known as “TAG”, is
an industry-leading, diversified dealer group representing 12 major OEM brands
through 11 dealerships located across British Columbia. We have been recognized
as one of Canada’s Best Managed Companies 4 years in a row! We
have also been awarded the Canadian Automotive Industry Laureate Award
for Business Innovation.
We are in the business of
people and we constantly invest in our team’s development. We operate our own
TAG University and TAG Leadership Academy, with proprietary curriculum and
advanced leadership coaching. We are purpose-driven, performance-oriented and
Careers with Trotman Auto Group
In-house training from our
exclusive TAG University and TAG Leadership Academy
Among the best pay in the
Great benefits for
Advancement within TAG
Close-knit team and
Are You Our Missing Piece?
Trotman Auto Group is proudly
an equal opportunity employer and welcomes all applications. Please note that
only successful candidates will be contacted for an interview.